Top Five Best-selling Smartphone Brands in Nigeria

Smartphones are visible in the hands of almost Nigerian who can afford it. There are plenty of brands that cater to nearly all kinds of smartphone customers in the market. With the growing demand for Smartphone’s, Nigeria, become one of the largest markets for these gadgets. It is expected that the number of smartphones in the country will increase to more than 140 million by 2025. Presently, estimates from various sources set the figure of Smartphone users in the country at approximately twenty five and forty million.

In recent years, Smartphones has witnessed the fastest growth rates, with the number of internet users across the country increased by more than 20 yearly. Smartphones are the most preferred choice for going online among the Nigerian youth, accounting for a greater share of web traffic than any other devices combined. For some, these are the only cheap connections to the World Wide Web, which allows them to keep up with the news, access their banks account easily, get in touch with friends and family, as well as checking out numerous football betting sites and finding information about anything they want. According to the most recent market research, the following are the five most popular and best-selling Smartphone Brands in Nigerian.


  • Samsung: This brand is still leading the Nigeria smartphone market despite the influx of new brands into the Nigerian smartphones market, even with the increasingly impressive competition. Many consider Samsung Smartphone as the devices with many high-end specifications to keep technology lovers happy while still remaining easy to use, thanks to the popular Android operating system. Even with tough competition from brands such as Infinix, Techno, Huawei and global competition from Apple, Samsung Smartphone has managed to maintain the top spot in the best smartphone Nigeria market.
  • Techno: It won’t come as a surprise that Techno phones take the second spot among the best selling smartphones in Nigeria. Thanks to its economical and inexpensive prices, Nigerians are in love with these products, after the introduction of their new models of devices like 'Spark Series' and the upgraded of the existing 'Camon Series'. Techno has upped it games in producing inexpensive smartphones with features found in high-end phones like iPhone and Google Pixel. These features give more market power to the brand.
  • Itel: It is more than surprise that Itel Mobile are increasingly taking the lead in today cheap smartphone market in Nigeria. They are growing rapidly, from being unappealing devices with diminishing return expectations, to being the highly engaged and anticipated gadget in 2018. One of the most important traction of this brand to Nigerian consumers is its affordability.
  • Infinix: Infinix phones are Android-based phones that have entered the Nigerian smartphone market in 2013. They are the perfect choice for low-budget phones that are very cost-effective. However, they have features with most of the best smartphones online. Some of their best products are Infinix Note 4 and the Infinix Smart 2. Infinix is a smartphones brand from Transition Holdings, the brand holds about 6 percent market share in Nigeria. Which make puts the brand at the fourth position in the Nigerian best smartphone market. Just like the other products from the company, affordability is the most important traction for Infinix products.
  • Huawei: Huawei has become fifth of the leading and top-selling Smartphone brands in Nigeria. The brand has already impressed by its high-end specifications mobile phones. In consideration of all the specifications, the most famous and best-selling P20 Pro specification is connected to its triple camera configuration. The brand has demonstrated its technological expertise and attention to the Nigerian consumer needs.
The above-listed brands received a warm welcome in the Nigeria market, as they delivered very profitable high-performance phones. Whether it's the cheap marketing strategies adopted by most of them or the dynamic growth of Nigeria's economy and population; Regardless of the reasons, the above-listed brands have emerged as the best smartphone brands in Nigerian. Even though there are other brands of smartphones like Gionee, HTC, and Lenovo in the market.



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